Don’t we all want to feel beautiful. Covergirl has made it’s break-through, founded in Maryland in 1989, to young women; Using their slogan, “Easy, Breezy, Beautiful: Covergirl”, Covergirl has made an impact on all ages of women in the past decades. The slogan has helped to position the brand as fresh, new, natural and clean. The brand has used Queen Latifa, Ellen and even Katy Perry to speak for the brand.
Covergirl’s slogan has brought the attention with its slogan because it is easy to use and effective, and also natural. Covergirl currently carries many different products such as mascaras, foundation, face powder, eyeliner, eye shadow, and many more facial beauty products. The catchy slogan has led to increase sales, mostly among the youth, averaging age groups from 13-18; But the slogan is meant to catch all women’s attention, all over the world.
Personally, I have used some of Covergirl’s products over the years, and they seem to be as the brand puts them out to be. The products give a natural and clean look. I believe the slogan is effective in getting its point across to many women across the world. I mean hey, why not make people feel beautiful.
Kendra Neill's Blog 